Aegon Environmental Wayfinding

As part of the Aegon UK rebrand, the wayfinding system was designed to reflect the brand’s vibrant identity. Each sector of the building features bright, bold colours, geometric forms, and photography centered on people “Living their best life,” creating an engaging and intuitive navigation experience.

Interior hallway with a green accent wall that reads 'live your best life', a brown leather bench, double glass doors, a timeline of history on the wall, and a fire exit sign hanging from the ceiling.
Office conference room with a green wall featuring the 'Aegon' logo.
Office conference room with a burgundy accent wall displaying the Aegon logo, a door, and a row of chairs along a wooden table.
Green wall with the word 'Aegon' and its logo in a building interior, fire extinguisher and fire alarm on the floor, and a person near an open door to the right.
Modern indoor space with a blue accent wall, illuminated neon sign saying 'live your best life,' and gray patterned carpeting.
Interior of a modern building with a staircase, a yellow and white wall design, and a person walking near an exit sign.
Interior of a modern building with a navy wall and a large purple octagonal sculpture protruding from the wall, with benches along the wall and a gray patterned carpet.
Interior view of a modern office or conference room with a dark blue wall, purple geometric decorative panel, and a screen displaying placeholder text 'Lorem ipsum dolor sit amet, sectetuer.' The room has a gray patterned carpet and a white ceiling w
An indoor scene showing a row of white and black mail or storage lockers on a carpeted floor, with a maroon wall behind them displaying white text: 'We're here for everyone who wants to make the most of their time on the planet.' To the left, there i
Waiting area with black leather sofas and a blue wall with the message 'Helping people live their best lives' in purple text.
Modern office space with multiple desks equipped with computer monitors, some workstations have laptops, and a few employees working at their desks. The back wall features a large mural of a person in a yellow jacket with green tropical leaves, and a
A busy office with multiple workers at desks, some standing and some sitting, with large windows in the background showing a cityscape. The office has color accents on the walls and is well-lit with ceiling lights.
Empty airport corridor with black seating, white walls, and a pink geometric wall decoration.