Aegon Brand Editorial Refresh

Following the environmental redesign and brand launch, all editorial assets were reimagined to align with the new visual identity. The refreshed materials feature consistent typography, vibrant brand colours, and layouts that reflect Aegon’s modern, people-focused ethos.

Open booklet titled 'Your path to retirement' with a photo of an elderly woman in the water, hands clasped together, on page 5. The booklet includes sections on reviewing contributions, investment funds, and pension tips.
Open booklet showing a two-page spread about pension contributions. The left page has a purple background with text and a photo of a man with dyed hair, wearing a green shirt, listening to music with headphones. The right page has black text explaini
Open booklet showing pages about pension funds, combining pension pots, and tips for retirement planning, with a photo of a woman hugging her dog at the bottom right.
Open booklet with information on pension pots, features, investment funds, and charges, with a black and white photo of a man with a backpack on the left page and a color photo of a woman with sunglasses looking out a car window on the right page.
Open magazine with text and a photo of two children playing at a stone gate in a green rural landscape.
Open magazine spread with text on responsibility investing and a photo of a woman pottery-making.
An open magazine featuring an article on environmental, social, and governance (ESG) investing. The left page shows a person in a blue swimsuit standing waist-deep in a body of water, facing away, with a misty landscape and water in the background.
People planting trees in a forest, with a woman smiling and holding a tree seedling, while others work together.
Open booklet with two pages; left page discusses creating an inclusive workplace for 2,000 employees, emphasizing values like culture, development, leadership, and customer advocacy, with bullet points and icons; right page features a photo of two wo
Open magazine featuring articles about inclusive culture, employee wellbeing, and company awards. Includes a color photo of two people discussing something, and a black-and-white photo of a woman with her hand on her head, with highlighted text stati